This Amplife® Vendor Privacy Policy describes how Amplife LLC ("Amplife®", "we", "us", "our") collects, uses, shares, and protects personal information in connection with the Amplife® Vendor Program and its optional services, including Sell with Amplife®, Amplife® Love vendor participation, and Amplife® Advertising (together, the "Vendor Program"). It applies to the personal information of the people behind a Vendor: owners, authorized representatives, employees, and other personnel whose information a Vendor provides to us or that we collect in operating the Vendor Program.

This policy is incorporated into and forms a part of the Amplife® Vendor Participation Agreement. It governs Vendor Program information specifically. General use of our websites, and shopping on them, is governed by the Amplife® Privacy Policy; where you act as a Vendor Program participant, this policy controls for the Vendor Program information described here.

What is Personal Information

Personal information is information that identifies, relates to, or could reasonably be linked with an identifiable individual. Information about a business entity itself is generally not personal information, but information about the individuals who own, represent, or work for a Vendor is, and we treat it as described in this policy.

What Personal Information We Collect

We collect the following categories of information in connection with the Vendor Program:

1. Business and representative identity. Legal business name and any trade names, business address, and the name, title, email address, and phone number of your owners and authorized representatives.

2. Verification information. Information we collect to verify your identity and business, including government identifiers and bank account information collected to comply with laws that apply to online marketplaces (including the INFORM Consumers Act, where applicable).

3. Tax information. IRS Form W-9 details, including taxpayer identification numbers. For sole proprietors, this can be a Social Security number.

4. Payment and banking information. Bank account type, routing number, account number, and account-holder name, used to remit amounts owed to you.

5. Transaction and program data. Listings, orders, sales, returns, chargebacks, remittances, fees, and, where you participate in Amplife® Love as a matching Vendor, your match contributions and related records.

6. Communications and account data. Correspondence with us, portal login and usage records, and preferences.

We collect this information directly from you, from the individuals concerned, from our e-commerce and payment platforms in operating the program, and, for verification, from third-party verification services where the law requires verification.

How We Use Your Personal Information

We use Vendor Program information to: onboard and verify Vendors, including legally required identity and bank account verification; operate the Vendor Program, including listing products, processing orders, calculating and remitting amounts owed, and administering Amplife® Love match contributions; meet our tax and reporting obligations (including IRS information returns where thresholds are met); communicate with you about the program; prevent, detect, and investigate fraud, abuse, and violations of the Vendor Participation Agreement; establish, exercise, and defend legal claims; and comply with applicable law.

We do not use Vendor Program personal information for targeted advertising, and we do not sell it.

Sensitive Personal Information

Some Vendor Program information is sensitive personal information under state privacy laws: taxpayer identification numbers (including Social Security numbers for sole proprietors), government identifiers collected for verification, and financial account numbers. We collect this information only for onboarding, verification, payment, tax, and legal-compliance purposes; we use it only for those purposes; we restrict access to personnel who need it for those purposes; and we do not sell it, share it for advertising, or use it to infer characteristics about anyone. We do not collect biometric information, and we do not process photographs, video, or audio to extract biometric identifiers (such as face geometry or voiceprints).

Meeting and call recordings. With your consent, we may record and transcribe video or phone meetings and calls with you to create notes and summaries. We tell you before recording, and you may decline.

How We Share Your Personal Information

We share Vendor Program information only as follows:

1. Service providers. Companies that provide services to us under contract, such as e-commerce platform hosting, payment processing and banking, identity and business verification, accounting, tax preparation, customer relationship management, and email. They may use the information only to provide those services to us.

2. The Amplife® Foundation. Where you participate in Amplife® Love as a matching Vendor, we share with the Amplife® Foundation the information needed for it to receive, record, and acknowledge your match contributions, such as your Vendor name and contribution amounts. The Amplife® Foundation is a separate 501(c)(3) nonprofit organization whose role is receiving and distributing donations.

3. Tax authorities and regulators. Where required, including IRS information returns.

4. Legally required disclosures. Where the law requires us to disclose or display seller identity information (for example, high-volume seller disclosures under the INFORM Consumers Act), or in response to lawful process, and to protect the rights, safety, or property of Amplife®, our customers, or others.

5. Professional advisers and business transfers. Our lawyers, accountants, and insurers under duties of confidentiality; and, in the event of a merger, acquisition, financing, or sale of assets, the parties to that transaction, with notice to you where required.

We do not sell personal information, and we do not share it for cross-context behavioral advertising. Because we do not sell or share personal information, there is no need for an opt-out, but we honor applicable opt-out preference signals as the law requires.

Your Privacy Rights

Depending on your state of residence, you (and your personnel whose information you provide to us) may have the right to know what personal information we hold, to access it, to correct it, to delete it, to receive a portable copy, and to not receive discriminatory treatment for exercising rights. These rights apply to business-contact and personnel information under the California Consumer Privacy Act as amended and under other state privacy laws.

To exercise a right, email [email protected] with the subject line "Vendor Privacy Request." We will verify the request (for personnel, we may verify through the Vendor's authorized representative), respond within the time the applicable law requires, and explain any legal basis if we must decline. An authorized agent may submit a request on someone's behalf with proof of authorization. If we decline a request, you may appeal by replying to our response, and we will explain the outcome of the appeal. Note that we must retain certain information for as long as the law requires (for example, tax and verification records), and deletion rights are subject to those retention duties.

Knowledge and Consent

We collect Vendor Program information with the knowledge of the Vendor that provides it. Where you provide us personal information about your owners, employees, or other personnel, you are responsible for having the authority or consent to do so, and for directing them to this policy.

Use or Disclosure for Marketing Purposes

We use Vendor contact information to send program communications, which are part of operating the Vendor Program. Where we send marketing communications about additional Amplife® services, you may opt out at any time using the unsubscribe mechanism or by emailing [email protected]; program and transactional communications will continue, because the program cannot operate without them.

Cookie Policy

Vendor-facing portals and dashboards use cookies necessary for login, security, and session management. Cookies on our general websites are described in the Amplife® Privacy Policy.

How We Protect Your Personal Information

We maintain commercially reasonable administrative, technical, and physical safeguards designed to protect Vendor Program personal information against unauthorized access, use, or disclosure, including encryption of information in transit, access restricted to personnel who need it, and use of established payment and e-commerce platforms for banking and transaction data. No system is perfectly secure, so we also maintain the incident response commitment below.

Data Breach Notification

If we determine that a security incident has resulted in unauthorized access to your Vendor Program personal information, including tax or banking information, we will notify you without undue delay, consistent with applicable law and any legitimate needs of law enforcement, and we will take reasonable steps to investigate and remediate.

Data Retention

We keep Vendor Program personal information for as long as your Vendor relationship is active, and afterward for as long as needed for tax, verification, legal, accounting, and dispute-resolution purposes. When information is no longer needed for those purposes, we delete it or de-identify it.

Children and Personal Information

The Vendor Program is for businesses and adults. We do not knowingly collect personal information from anyone under 18 in connection with the Vendor Program.

Changes to This Policy

When we make material changes to this policy, we will notify Vendors as described in the modification provisions of the Vendor Participation Agreement. Prior versions are available in our version history.

Contact and Complaints

Amplife® takes your privacy questions seriously. Contact us at [email protected]. Our team reviews your inquiry to determine how best to respond, and in most cases all substantive contacts receive a response within seven days. We may require additional information or let you know that we need more time. Where your complaint shows an improvement we should make, we will make it at the next reasonable opportunity, and if a privacy issue has negatively affected you or another person, we will take steps to address it. You may at any time, including if you are not satisfied with our response, refer your complaint to the applicable regulatory authority.